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(Currently it stands at 1.2 million views.) This was raw shareable content before Buzzfeed or Upworthy had figured out the social Web. (Sample passage: “If you want worthwhile messages in your inbox, the value of being conversation-worthy, as opposed to merely sexy, cannot be overstated.”) Rather, the data did that for him.“Often the deeper you go with it, or the more time you spend with these things, the more you see folk wisdom, or the shit everybody knows, confirmed with numbers.” When Rudder highlights the differences in profile verbiage for those who like gentle or rough sex, it’s a voyeuristic peek into something you can’t even overhear at brunch.It was enough to make me wonder why Louis CK doesn’t use Excel charts in his stand-up. Rudder: “From the time you’re 22 you’ll be less hot than a 20-year-old, based on this data.Rudder, who has a kind of self-effacing charisma (“This segues to the next point on my shitty piece of paper here”) stammered for a bit and smiled. “This is attractiveness votes, so think of this as our proxy for lust,” he said. She was looking for a clear-cut answer, a capital-T Truth. So that’s just a thing.” A flawed, messy, human thing that we probably could’ve intuited, but now, thanks to the data, we know.

And when he writes that more people want sex daily rather than weekly as they move into their mid-20s, it’s a poignant insight into our shifting values as we grow from teenagers to adults.

In the back corner of the room, Christian Rudder sat by himself at the bar, nursing Stephen King’s “It.” Rudder, the 39-year-old president and co-founder of the online dating site OKCupid, had come to deliver a distilled version of what he’s been working on for the last five years.

In 2009, Rudder started OKTrends, an in-house blog for OKCupid, as a way to attract new members to a site that was nearly out of money.

It was a free, advertising-supported dating site trying to scrape by in a market crowded with dozens of competitors and two hegemons: e Harmony and

For over a decade, online dating had been taking advantage of Big Data before Big Data was even a buzzword.

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