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Any organisation undertaking strategic planning will at some point assess its own strengths and weaknesses.
When combined with an inventory of opportunities and threats in the organisation’s external environment, the organisation is effectively making a SWOT analysis establishing its current position.
It involves stating the objective of the business or project and identifying the internal and external factors that are either supportive or unfavourable to achieving that objective.
This flexibility is one of the factors that has contributed to its success.A SWOT analysis is a planning tool which seeks to identify the strengths, weaknesses, opportunities and threats involved in a project or business.It's a model for matching an organisation's goals, programmes and capacities to the social environment in which it operates.In today's competitive environment it is also important that management take time to think about the opportunities and threats that exist, and use these as part of the strategic planning process.Using a SWOT analysis gives a structured approach to such deliberations, and can be very effective in getting contributions from a range of people.