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This article is largely intended for fan characters, though most of it applies to other character types as well.
When you begin your character profile/pitch, leave out your character's appearances, superpowers, and canon connections as long as you possibly can.
Something that's common in far too many characters I've seen are strangely-colored eyes or the presence of cat ears and a tail that have pretty much no relevance to anything. Her powers have absolutely nothing to do with cats, and the story of how she acquired her catliness has absolutely nothing to do with anything at all.The cost can be anything - it can be something your character has to give up or pay upfront (whether willingly or not), undesirable consequences, unpleasant responsibilities, a lot of time and effort put into honing the power or talent, or any combination thereof.It doesn't necessarily have to be huge or dire; just reasonably proportionate.Instead, start off with and emphasize your character's personality, ambitions, dreams, ideals, career, and vulnerabilities.Basically, all the things that drive and motivate your character.